TikTok concedes that its ability to nail users' preferences so effectively means that its algorithm can produce "filter bubbles," reinforcing users' existing preferences rather than showing them more varied content, widening their horizons, or offering them opposing viewpoints. The company says that it's studying filter bubbles, including how long they last and how a user encounters them, to get better at breaking them when necessary.Since filter bubbles can reinforce conspiracy theories, hoaxes and other misinformation, TikTok's product and policy teams study which accounts and video information — themes, hashtags, captions, and so on — might be linked to misinformation.