1 Matching Annotations
- May 2020
Heteromation is a new logic of value creation based on digitechnology. The authors divide the economic history of computerisation in three eras: the automation that intensified after the Second World War aimed to replace the machines with people. In addition to this, from the 1970 onwards, the idea of increasing human intelligence, “symbiosis of a human and computer”, was developed. The focus of technological increase shifted from organisations to individuals and people’s daily work and life, and later through the Internet to large crowds. Heteromation is a concept that people are involved in the value creation activities, but they themselves benefit from creating monetary value only little or not at all. Heteramation is always associated with the creation of a value for an outsider who is mostly invisible. It is not the same as crowdsourcing. Crowdsourcing can be made for internal benefit of a community and it does not change into a monetary value.