According to the Plaintiffs' allegations, in or around 2003, two of MIVA's top revenue-generating distribution partners (“Saveli” and “Dmitri”)—who together generated almost one-third of MIVA's revenue during 2003, 2004, and 2005, and represented about 36 percent of MIVA's click revenue (id. ¶¶ 40–41)—began using click fraud to generate revenue.   Saveli and Dmitri's click fraud included the use of spyware, browser hijacking software, and other non-human traffic.  (Id. ¶ 43).   According to a former Business Development Manager at MIVA, Saveli and Dmitri were “turn and burn guys” who focused primarily on driving in a lot of traffic, regardless of its quality.