If we take, say, moving towards inclusion, at Next Frontier Inclusion we ran workshop sessions entitled 'Name That Fear!'. We identified stakeholder groups and what they might be afraid of. Then we named them, because naming gives you more power over things e.g The Reputation Fear. We collaborated to Notice-Name-Neutralize, or, if we noticed positive patterns, to Notice-Name-Nurture. If it's about fear, then we need to be intentional and strategic in disarming fear and building capacity in less fearful, more hopeful directions.