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- Aug 2016
The art direction for modern websites often requires displaying the same image in different places, shapes, and sizes. For example, a site’s home page might show square image thumbnails that link to selected articles. Each of those images might be shown as a large landscape picture on the top of the relevant article page, while a zoomed-in excerpt from the same picture might be shown lower down in the article. Other sizes might be used next to search results or in a collage.
Art direction across instances of the same image, not within it. Is that still art direction? ¯_(ツ)_/¯