meta title can it be updated to avoid search confusion

Last Mile Delivery Solutions | GFS

We would add a section that relates directly to the technology as there is lots of search keywords about last mile software, solutions, platforms

We would advise a section after here that speaks directly to what the services are (this is very common on the top ranking pages)

It may mean we want to split this section into what you do and why choose you

The word count on this page is very low (under 400) - we would advise looking to double that word count

Can we update the meta description so it discusses the specifics of operations

Suggestion Discover how the GFS Operations team ensures seamless, dependable logistics with the expertise and support retailers need to keep shipments on track.

After the video can we add a section that expands on logistics and fulfilment

I know they are not huge focus areas for the business but it seems to be part of the user journey that they would want to know about all logistics (fulfilment and logistics)

Can we add in a section above the video that relates to Operations in relation to 30 words each eCommerce International Multi-Carrier Delivery Management GFS Enterprise Carrier Management Software

And link to those pages

We would suggest a intro section of 50 words to give a broad arching introduction to operations

Take some details from the boxes below maybe as this would be better if the 4 boxes were all on the same line and the stand out parts of each section

Meta title change - Current title is mixed with ecommerce intent and carrier management

Carrier Management Operations| GFS

Above the final section (Complete the circle) there is an opportunity to add a section in about GFS in relation to your USPs, brand and customer service?

Didnt feel that there was that explicit message here

Remove H3's and just a

Hoping Sambi provides some more copy to go between the H2 and the below boxes

Can we update this to Business Benefits to Returns Management Solution?

If not then H3 please

The page has a total word count of 562 - we would want that much closer to 800 words

The page in search terms just feels like it misses context and the full story - its more the bulleted highlights

This is a hugely important section for SEO especially for mobile. We need a 50-100 word section introducing the returns softare and services.

Thinking about AI tech we want the crawlers to get this page and go yep this is what it is aboiut

Meta description can be slightly longer

examples Fast, affordable returns management software that simplifies ecommerce returns with Global Returns Pro, improving efficiency and customer experience.

Streamline ecommerce returns with fast, affordable returns management software. Global Returns Pro simplifies processes and boosts customer satisfaction.

Fast, affordable returns management software to simplify ecommerce returns. Global Returns Pro improves efficiency, visibility, and customer satisfaction.

Can we extend this section to 20-50 words that can expand on exactly what this page is about and think about the keywords. This sort of area is great for adding micro summaries for ai tech

"Our Global returns management solution offers businesses the opportunity to reduce returns with one simple platform"

Meta Title to be changed as over optimised and Google has changed it to your H1

Return Management Software | GFS Global Returns Pro

The page is doing ok in search but it needs to look at the content to add the following words software, solution and platform in the context as it being returns software,platform etc

The use of these keywords is not specific to returns as other serps results

Look to add a couple of sentences as a summary of the page

Leave as normal text (not a header)

Can we add an additional box that would cover eCommerce key benefits

Can we look at how we can add a section or add eCommerce into this work as these are the main keywords for the page that we are not competitively ranking for at the moment

Can we add a section that is similar to the section on the US page. It would sit between the key benefits section and the tax section

"What sets apart GFS International’s UK to USA Parcel Shipping Services?"

We would add a bigger title and use keywords like eCommerce

"eCommerce Shipping Solution to Canada"

We would add a small closing section with some of GFS brand values and services - relate back to the tech and you customer service

We would add some content to add context to this section

Can we add a blurb of content for text here and amend the H2 to a h3

Either remove the H tag or update the content to something that is more optimised

we want this title to relate back to domestic ecommerce shipping

Can we add a short sentence under each title to advise what that link goes to - a bit more context for the user

Sambi - do we have content like the below as it would be a great blog idea

https://www.fedex.com/en-gb/shipping-channel/ecommerce/beginners-guide.html

< H2>Make International Delivery Easy with GFS< H2>

With GFS, you can offer your customers realistic delivery promises backed by our reliable carrier network. Whether you’re targeting Europe, North America, Asia, or beyond, we make international delivery seamless so you can focus on growing your ecommerce business.

<CTA BUTTON>[Contact our team] today to discuss your international delivery strategy.<CTA BUTTON>

Content to round up the end of the page and provide a clear CTA for users

Import One Stop Shop

We would advise a section here that covers IOSS and a cta button to the page

We would reframe this content with more engaging and easy to read content; for example

Reliable international delivery is essential for ecommerce businesses that want to grow beyond the UK. At GFS, we make global shipping simple, with trusted carrier partners, fast transit times, and one point of contact for your entire international logistics.

Our international transit times give you complete visibility on when your customers can expect their orders to arrive, helping you set accurate delivery promises and build customer confidence. With direct integration into multiple carriers and routes, GFS ensures your parcels are always shipped on the most efficient service available.

Transit times are delivery aims – this means the majority of historical shipments on this service have been delivered within this time window.

Shipments may not be delivered within this time frame due to unforeseen delays, which includes customs.

Transit times are from receipt of shipment at the UK hub of GFS International. Unless stated otherwise all services are Delivered Duty Unpaid (DDU). (Put the full t&cs at the bottom of the page)

Click on the below links to find out more about our delivery in your country of choice: