well they say moving to windows seven would be a fresh start but the real fresh start would be moving to a computer like Mac who's rated number one
The user thinks out loud and discusses with herself if she should move to a better PC or to a new Mac. She gives different pros and cons for each side but at the end, she decides for Mac.
why don't you just make up your mind I did I'm gonna go with Mac oh great please you'll have to rush into anything 00:00:25 you have to make up your mind
We can see that the PC's attitude is unstable, agitated, unconvincing, and unconfident, while the Mac's attitude is completely the opposite.
I know is pain and frustration
This is a straight up insult from Apple to PC companies. The user states directly that her experience with PC is terrible, frustrating, and painful.
hello I'm a Mac and I'm a PC and i'm an XP user who's getting ready for the big move people
Instead of only being Mac, PC, and a white background, this time there is a user involved in the conversation. Along with her prescence, her documents and information are represented in boxes. This emphazises the personification used to bring the debate between PC and Mac to life.
hello I'm a Mac and I'm a PC
Background is completely white as in all ads from this campaign. Makes viewer concentrate on conversation.
so I think I got a crash
"fun" turn to the ad, the viewer feels calm instead of overwhelmed or bored by the ad.
for feces feces not max
"For PC's, PCs, not Macs" The confidence that the Mac shows is transmitted to the client. The client now knows that Mac has a very distinguished firewall without being overwhelmed by information.
no no do not be a hero I'll ask you there 114 thousand known viruses
The PC warns the Mac one more time but the Mac remains calm. This attitude also makes customers feel positive about Mac, because receiving a virus is one of the main concerns with technology now-a-days.
you better stay back - this 00:00:15 one's a doozy
The PC is sick and warns Mac to stay back. This acts as a preparation for the main impact of the video, which is the Mac sating that he can't get infected.
I'm not okay I have that virus that's going around
The PC shows itself in a vulnerable and sick state. He could be contagious.
oh thank you
The Mac acts confident and calm around the infected PC, as if he were superior. He is also kind and carrying, he hands him a tissue. This attitude creates the idea that Mac is better in the consumer's mind.