4 Matching Annotations
  1. Oct 2024
    1. it’s about generating a vast number of ideas and is great for both designers and non-designers.

      As someone who is not very artistic, I'm not sure that this strategy would be that effective for me. I might get too caught up in making it look recognizable or overly explaining what it is, which detracts from the goal. I also think it's difficult to come up with this many ideas that also have some kind of visual element, and it requires a lot more effort and energy. With words, it can be easy to generate lists of dozens of things, but with drawings, creativity might start to drain halfway through the 8 pictures.

    2. This technique puts ideas into action and context and opens the room for more ideas.

      I think storyboarding is a great way to get into the mind of your target audience and build on the empathy phase of the process. It can be easy to come up with an idea and then realize it doesn't actually fit into the situation you had hoped. Storyboarding helps give context as to why some things do/don't work and helps focus ideas.

    1. It prompts participants to create new ideas by having them combine several categories of key words to create a name for a new idea

      Honestly, I don't really understand this strategy. In general, this one seems the most confusing, but I also think the other strategies (opportunity redefinition, triggered brainwalking, and worst idea) do what it does better and in a more clear way. I just don't see a need to use this one over the others.

    2. This is another technique that can help to save the day when nothing else seems to be working, and can re-ignite the energy levels of groups that are approaching creative burnout.

      I think that this can be a great way to keep the energy up when brainstorming. I often feel like my first few ideas have to be the "right" ones, so purposefully being wrong can help take off some pressure and be fun.