Competition – ruthless, unforgiving, to-the-death competition – is a crucialfeature of capitalism. It opens up new opportunities for individual firms: they canexpand revenues and profits by winning a larger share of sales from competitors.But competition also poses new challenges, since other companies are trying todo exactly the same thing: namely, grow their own market share at the expense oftheir competitors. Therefore, it’s not just greed that motivates company efforts tominimize costs and maximize profits; with competition, it’s also fear. If a companycan’t stand up to the competition, it’s not just that they won’t make quite as muchprofit as other companies. Far worse, eventually they will be destroyed by thesecompeting firms producing better products at lower cost.
This paragraph highlights that competition, not just greed, drives company behavior. Compared to the “little circle,” which focuses on a single firm and its workers, this section shows how multiple firms interacting under competitive pressures create fear, innovation, and risk. Both agree firms aim to survive and profit, but competition adds complexity the simpler model doesn’t capture.