Awareness, Trust, and Value are the words that trigger much thought for me. Articles are easily created on a variety for subjects; anyone using charismatic words could pull an audience or incite either of these words. From experience I have learned that no matter the source, to question what I am reading, verify sources, and not immediately presume that all stated in the article. It is then anybody's responsibility to ensure proper references and cites are mentioned, to provide credibility and support to our created content.