What shapes digital culture is often in a “black box”: It is the proprietary information of very large corporations, and the public may or may not have access to the code. Even if we did have it, it would be difficult to explain exactly how algorithms work.
It's very interesting and terrifying to consider that many of the global communication platforms are privately owned and have invisible forces that are locked within a corporate vault of secrets. We've already seen how these algorithms have worked for the benefit of their designers, but we do not have access to the technical aspects of how any of this works.