Disinterestedness – Scientists should focus on truth, not personal gain. That means putting curiosity and honesty above fame or money.
This is something that society struggles with as a whole so its no surprise science is affected by it. People are often motivated by the money or fame they can get rather than making decisions that not just benefit themselves or their company but also society. The idea of bettering for society instead of just for money is becoming a more popular idea again so hopefully we will soon see that reflected in the science industry.