(H6a, β = 0.085; p < .05;CI = (LCI = 0.051 to UCI = 0.118)) and haptic percep-tions (H6c, β = 0.090; p < .05; CI = (LCI = 0.050 to UCI= 0.122)) only, not in case of acoustic perceptions (H6b,β = 0.019; p > .05; CI= (LCI= −0.005 to UCI = 0.041))
Heavy use of Acronyms in this section.
To assess the variables, a seven-point Likert scale (1= “Strongly disagree” to 7 = “Strongly agree”) was used.The survey instrument employed in the study includedseven constructs with 28 scale item measures that werein line with previous conceptualizations
Description of what measures are used in such a research article is very helpful as the graphs used are helpful in knowing what is changing.
Involvement, like motivation, is a feeling that devel-ops within the mind of the customer. Involvement isdefined as “a person’s perceived relevance of theobject based upon inherent needs, values, andinterests
I find it interesting that we get a full description of the idea of involvement in such a different way than of what the technical parts of the article such as what AI, Augmented Reality, or Virtual Reality are presented.
canbe
Qualifier for promotion of Augmented Reality.
Marketers should note that any-one who has visited the app is a potential customer. Asper the findings of this study, if the consumer is notfinding any value in the currently available product, hewill not indulge in the UBI. Therefore, companiesshould offer innovative products, introduce new pro-duct lines, and widen their offerings so potential con-sumers may find something to engage with.
More use of past tense. should also is used as a qualifier here to promote.
greatly impact
Final qualifier used to promote hedging of final idea.
the study explores sen-sory perceptions’ influence on the UBI and the media-tion effect of emotional states for virtual eyewear
Passive voice was used through the entire article.
Conclusions
A final section to read if skimming through article very important to find final idea.
Urge to buy impulsively (UBI)
Small description of something that it shortened for the most of this article. Bolded however to encourage reading.
UBI
Late use of shortenings if skimming through would not be able to understand.
Consequently, consumers develop a strong sense ofenjoyment and arouse their interest in the product,
Passive voice use here.
Our study echoes thefindings of Hilken et al
another use of attribution.
has
Use of past tense.
Discussion
Discussion section is textbook in IMRaD
urge
Helpful graphs that show high pleasure bringing a greater chance to buy impulsively,
model
Use of model to show the causes of our stimuli to response
Mediation
Many uses of subheading in this section.
Harman’s
Use of attribution in abstract author naming.
touch.38 Haptics in thevirtual environment involves the utilization of hapticinterfaces, like smartphones and AR technologies, toenable consumers to touch, feel, and move items inimmersive virtual settings.39 The second sensory experi-ence, “Visual Sensation”, has been recognized as thehighly prominent of all the senses.
Three different citations here but no attribution.
earlier research has explored the impact of ARapps mainly in the context of various hedonic productssuch as makeup, clothing, and gaming.
No attribution here just a link to the citations page
The structure for the remaining parts of this paper is asfollows:
Description of the formatting of this article,
The authors contend that both external stimuli and con-sumers’ internal emotional states are crucial in under-standing impulsive buying.
Example of passive voice as well as qualifier.
Previous research
More past tense here
Literature indicates thatcustomers’ emotions are successfully controlled, relaxed,and improved via sensory marketing.56
Another use of qualifier to promote hedging. Indicates
this study seeks
Third person is used in this section
Prior literature on AR apps (applications) in retailinghas
Past tense in the introduction section.
may
Use of qualifier to promote hedging. Creates doubt that not every single person would deepen experience of ownership.
Emotions as organism
Sub headers
Theoretical framework and hypothesesdevelopment
Use of headings
Introduction
Introduction gives context to ideas that will be shown through article.
ABSTRACT
Published June 26 2023. Topic is internet commerce.
JOURNAL OF COMPUTER INFORMATION SYSTEM
Article is from this academic journal, and is catered to all within the IT and CIS fields.
urchases.1 These cues were termedas atmospherics by Kotler.2
Use of citation very quickly in this article.
In physical retailing stores, interiors like lighting, color,music, scent, and exteriors such as storefront windowdesign, landscaping in the vicinity of the store, and wall-mounted flags elicit consumers’ emotional responses.1Retailers use these cues to tweak the shopping surround-ings to stimulate emotions of consumers to increase thelikelihood of making purchases.1 These cues were termedas atmospherics by Kotler.2
Easy to understand description of atmospherics.
Pooja Goela, Aashish Gargb, Anuj Sharma c, and Nripendra P. RanadaDepartment of Commerce, Shaheed Bhagat Singh College, University of Delhi, New Delhi, India; bSri Aurobindo College of Commerce andManagement, Ludhiana, India; cJindal Global Business School, O. P. Jindal Global University, Sonipat, India; dCollege of Business andEconomics, Qatar University, Doha, Qatar
Multiple authors, all from academic source. Shows collaborative effort.