The freedom of the Web—the freedom to link and follow links—is a function of the closed and recursive nature of the system, one that includes by necessarily excluding. Most contemporary search engines, Google chief among them, now share the assumption that a “hyperlink” is a marker of authority or endorsement.
This endorsement of a hyperlink as a marker of authority is necessary to the efficiency of the web because it facilitates a heirarchy or priority system within the web that the user can control in order to be connected with or promote his desired information. Without this connector tool of the hyperlink's priority for searching online there would be no order or organization in search engines but rather a chaos that prevents or adds delay to the almost infinite set of information's efficiency.