This little short nice video puts a little sparks on the writer's rhetorical situation as it explains some if not all the main points on how to tell a story. From the writer themselves, in the case of the video it’s Mr. Pete, to the audience who could vary from kids to adults and families, and serves a purpose which was to convey a meaning, a feeling.
Also, Mr. Pete said something about making the audience feel the same way as the charadher is the story, this technique draws attention to the character and strengthens the plot of the story as we (the viewers) have something to share with the story protagonist.