Then, as now, television is, first and foremost, a commercial medium that operates at the intersection of economic, cultural, and political interests.
I like how the text concluded with this. After reading, I can clearly see how television serves each of these interests. At the end of the day, these major companies and corporations just want to make a profit and will pretend to be authentic or working with the audience's best interest in mind to increase revenue. In terms of culture, the earlier programming during the television's Golden Age was becoming outdated, so I understand the need to make some programming adjustments to keep up with the times. Women entering the workforce or America's growing racial diversity comes to mind in this regard. As for politics, there probably numerous examples by now of programs subtly promoting certain political messaging or even propaganda in what's being televised in attempt to sway viewers.