We're being asked to commit a lot of time and energy to an enterprise with very little in the way of guarantee of what’s in it for us. That’s where the seduction comes in. And it wants to tell us what it thinks is important, so much so that it can't wait to get started.
I really like the way this is interpreted and worded. I am an avid reader and feel there is much truth in this statement. The art of seduction is truly applied in each and every book