Stories fulfill many purposes. As I discussed in the last issue, they can help us relate facts in a memorable way. They can drive emotional engagement and, as they do, help us make decisions
I agree that stories play an essential role in helping us remember facts and stay emotionally engaged. When a concept is embedded in a narrative, it becomes easier to understand and more likely to influence our decisions. This is especially important in design work, where emotional resonance can highlight issues that pure data might overlook.