Steve Krenzel [@stevekrenzel]. With Twitter's change in ownership last week, I'm probably in the clear to talk about the most unethical thing I was asked to build while working at Twitter. 🧵. November 2022. URL: https://twitter.com/stevekrenzel/status/1589700721121058817 (visited on 2023-12-10).
The way in twitter operates is less the fault of twitter itself and the people that created it but more the fact that twitter is under a cooperation and as such needs to continuously make money. It monetization method relies on user engagement, and without it, the platform will quickly die out. To achieve this, twitter prays on the human psychic, showing the user what interests or draws them in the most, in most cases it might be something negative.