But in doing so, it may end up reinforcing the cognitive and social biases of users, thus making them even more vulnerable to manipulation
Social media, and search engines use systems that can create biases. This means you might only see information that agrees with you already. Though that sounds good it can be a problem. It can be a problem because you might not be exposed to different ideas which can make you less open minded.
When people connect directly with their peers, the social biases that guide their selection of friends come to influence the information they see.
Our friends can affect the way we see information because we tend to connect and share similar thoughts in the way of seeing things.
We have found that steep competition for users’ limited attention means that some ideas go viral despite their low quality – even when people prefer to share high-quality content.
Since our brains can’t handle too much information at once, we tend to take shortcuts. Usually “high quality content” that has valid long explanations on things dont really grab our attention more like “low quality content” with little to no much information does grab your attention quickly. This means, regardless if it’s good, simple, or bad information, it grabs our attentions more easily since it’s “low quality” fast summary.
Yet users are exposed to content of questionable accuracy, including conspiracy theories, clickbait, hyperpartisan content, pseudo science and even fabricated “fake news” reports.
No matter how advanced Technology and everything online gets, We will still continue to struggle having fake news, online fraud and just so much misinformation published everywhere.