Bay argues that much of the online fight over The Last Jedi wasn’t really fans disagreeing about a movie, but organized political influence efforts meant to make American society look more divided than it is. That shows how bots and trolls don’t need to be the majority.

I get why the book draws this line, but I’m not sure it matters much from the user’s side. . If our ethics questions are about deception and responsibility, the click farm seems closer to a bot than to a normal user. I’d argue the definition should focus on whether the account acts authentically, not on whether there’s code involved.

I don’t think this is true for Kant. He argued that the only thing good without qualification is a “good will,” and that an action only has moral worth if it’s done out of duty, not just because it happens to match the rule.

I think part of why these people had no answers is incentives. Tech workers get rewarded for shipping fast. I think the person building it is the one best positioned to see the risks, so they should carry at least some of that responsibility.