persuasion can address behaviors—observable actions on the part of listeners—and it can also address intangible thought processes in the form of attitudes, values, and beliefs.
persuasion can also address thought process such attitude and values and beliefs.
Notice that the goal is not to encourage people to use that knowledge in any specific way. When a speaker starts encouraging people to use knowledge in a specific way, he or she is no longer informing but is persuading.
once speaking turns to leaning its persuation
St. Augustine of Hippo also wrote about three specific speech purposes: to teach (provide people with information), to delight (entertain people or show people false ideas), and to sway (persuade people to a religious ideology).
St. Augustine: to teach ( provide information) Delight (entertain) Sway ( persuade religious ideology)
Cicero also talked about three purposes: judicial (courtroom speech), deliberative (political speech), and demonstrative (ceremonial speech—similar to Aristotle’s epideictic).
Cicero: Judicial ( courtroom), deliberative ( political speech), and demonstrative