Chapter 3 The IntegralBusiness Calculus214Graphically, the amount of extra money that ended up in consumers’ pockets is the area between the demand curve and the horizontal line at p*. This is the difference in price, summed up over all the consumers who spent less than they expected to –a definite integral.Notice that since the area under the horizontal lineis a rectangle, we can simplify the area integral:()()()()*****0*0*0*0qpdqqddqpdqqfdqpqdqqqq−=−=−∫∫∫∫The amount of extra money that ended up in producers’ pockets is the area between the supply curve and the horizontal line at p*. This is the difference in price, summed up over all the producers who received more than they expected to.Similar to consumer surplus, this integral can be simplified:()()()()∫∫∫∫−=−=−*0*0*0*0****qqqqdqqsqpdqqsdqpdqqspConsumer and Producer SurplusGiven a demand function p = d(q) and a supply function p = s(q), and the equilibrium point (q*, p*)The consumer surplus= ()***0qpdqqdq−∫The producer surplus= ()∫−*0**qdqqsqpThe sum of the consumer surplus and producer surplus is the total gains from trad
This has to do with some of the strategies and concepts involved with our last part of our group marketing projects. Good explanation and good example