In the 1920s, Ford built Fordlândia, a city by the Rio Tapajós river in Brazil. His goal was to exploit the natural rubber offered by the surrounding trees through on-site teams and factories. Ford also tried to impose the American way of life on the locals, but that failed. More recently, Elon Musk announced plans to create a town for his employees: Snailbrook. If that plan comes to fruition, the town near Austin, Texas will accommodate employees of SpaceX and The Boring Company.