director or producer?

Not sure of the use of "book" here.

video or project instead of using film.

Since this is not a film text, I would consider changing this to Video Production or something similar.

Change to "and".

Learning Objectives are usually stated as actionable things students should be able to do after they read this chapter. So, consider: "Building your own production plan". They tend to link action words more than words like, "Understand" or "Know".