As laid out, this section contains outbound links. We could probably change these to stay internal, and refer to the celeb blog post.

Trimming these three paragraphs would eliminate the redundancy with the "enhance your senses" page, and preserve the intent of is one.

Missing link?

Hyphen should be removed, here.

Ditto.

Maybe should be capitalized?

More Bridges here. Although, I know we talked about cutting Sarandon entirely, because no link I could find had any substance - all just mentioned her without source. So it's likely they're all just referencing each other.

We're repeating the Bridges bit, here. Correct copy should be in the Google doc.

Downey

I feel like maybe I want to be able to click the logos underneath to be taken to the relevant content...?

I feel like we need to add a line, here. Something like, "If conventional therapies have failed, floating can help."

Should probably replace with word "and." It's a horribly picky thing, but most style guides mandate that an ampersand is not interchangeable with the word; it's only to be used in specific instances, such as linking two proper names together (e.g., "Briggs & Stratton," or "Bartles & Jaymes."

I still don't love this as a line. I feel it's too general, and sort of runs counter to the themes of calm and tranquility. The '80s just forever ruined that word, calling up images of extreme sports more so than extreme relaxation. "60 Minutes to Better," or "60 Minutes to Tranquility" or something may be better? "Awesome" is just pretty far off-brand.

Can probably kill the space between the eliipses and "Get."

Any content is better than none. So if you like, We can brainstorm some of the stuff we want to talk about, and I can whip up a quick blurb that briefs people on what it is, why they want it, and what it can do for them. Maybe link case studies.

If we wanted to, we could pick some logos up from my portfolio page, and turn this into a scrolling slider. Hey, if we want to talk about clients the team has collectively worked with, all of my old ones are technically fair game! :D

Not a note on this headline as much as the above graphic. In terms of testimonials, we should also solicit recommendations from Johnny and Andy.

For Johnny, we could ask him to speak to the quality of the newsletter content and the success of marketing the weekends. Andy could of course talk about the 150% bump over his best-ever sales day, which allowed him to engage in a partnership deal with UWM.

We've got some wins. Let's put 'em out there!

We could maybe move this content to the "services" page so there's something there...? Unless you wanted to fill that page with a more in-depth breakdown of what each of these is, with linked examples/testimonials/case studies.

Not a note on the headline, but more on the header image. Should we amend the photo so that the IG account on the screen is one we work with? Say, Lewis'?

Might want to amend to softer language that emphasizes collaboration. Something like: "Feel free to reach out to us anytime. We look forward to having a discussion about how we can help you rise."

This could be one sentence, e.g., "Since there's no one thing that works for every business. we dedicate ourselves to customizing our service to fit exactly what your business needs."

"You" is in here three times in pretty rapid succession. Might want to re-word the entire phrase to something like, "We offer the peace of mind that comes from an expert focus on growing traffic and conversions for your business."

Sentence kind of goes off-track in the back half.

Doubled "We."

Should be rendered as two words. REALLY picky hair-split, but..."everyday" = commonplace or ordinary (i.e., "everyday people"), and "every day" = once per day ("I take a nap every day").

"You are" vs. "you're"?

Curious about the inclination against contractions. Is there specificity behind "do not" as opposed to "don't"? Main reason I ask is because in most contexts, I've been nudged toward more conversational, and less technical wording. It's a matter of preference, certainly...So I'm just poking around.

Missing "the."

No real note, here. I just like that the "About" page is where this wording is. You know how much I beat the dead horse of "always lead with customer-focused language," so I like that the mission statement-ish stuff is on the about page. :)

you

Maybe add "The float pods themselves do not latch or lock" in order to avoid confusion between "pods" and "rooms."

We may want to amend the wording here in order to avoid sounding like we're making a claim. I'd recommend changing it to something like "...whether you're looking for relief from a specific issue"

Needs hyphen.

Should be "is."

Remove

"act quickly"

I still feel as though we should cut this out, or everyone that needs to cancel would plead "extraordinary circumstances." The public does not need to know this is an option in order for Andy or Float staff to exercise it at their discretion.

In short, if it's mentioned but not offered it to everyone, some people will feel slighted and pissed off if they don't get special treatment. But by NOT mentioning it, customers that genuinely qualify for the exception will feel lucky and taken care of when they do. It's a win/win to cut it.

If Andy's not feeling this, we can try... Looking For More? - Custom Float Options - Flexible Floating - Additional Packages - Take the Plunge

Given the structure of the headline, this should just be "matter."

Might want to add "Additionally," in order to smooth transition from previous paragraph

Might want to revise to "is available all around"

We could condense this, e.g., "Unlike many float centers, we don't offer massage, bodywork, or other spa services. We've chosen to focus on doing one thing, and doing it well - perfecting the float experience."

"Join Lewis for this"

We probably want to add a sentence at the end to address the series of questions that precedes it. Something like, "Then let Lewis help you make sense of it all."

Would amend to, "If you're a coach, consultant, service provider, freelancer, course creator, or speaker, then listen up" or similar. It's just an opportunity to take flatter language, and create attention and urgency.

Cut comma.

"making an impact in the world."

Insert "building" between "for" and "my."

Insert: "building"

Might want to cut this comma.

Should change to "speak to why." This is just another one of those stupid, sticky language things. "Talk" and "speak" may be synonymous, but the way they're used isn't always interchangeable. Dumb, but that's what makes this language so hard to learn.