14 Matching Annotations
  1. Oct 2025
    1. It is our job as designers to align the brand/company’s identity, image, and message to their audience (or users).

      They both trying to get the message out there to the users that will meet the goals of the brand/company. As designers, we must think what will the users want to see and how it will appeal to them to get them to click the link and check out the company.

  2. Sep 2025
    1. David Berman on Sustainable Design Thinking Strategy

      A subtle design can have a huge impact such as traffic lights. With the new design of the traffic lights that Canada is creating, wasn't just loved by people are colorblind, but for everyone in the country. With this new design has lowered traffic death in Canada.

    1. Loss Aversion

      "Limited-time offers" and urgency: Phrases like "Don't miss out!" or "Offer ends tonight!" create a sense of urgency based on the fear of loss. The consumer is not thinking about the gain of the product, but the potential loss of a good deal or opportunity.

    2. Cognitive Load

      A well-designed instructional video: An educational video that clearly explains a complex topic (e.g., how an engine works) and then follows up with a brief quiz or a prompt for reflection encourages the learner to actively process and integrate the new information into their existing knowledge. This dedicated mental effort leads to meaningful learning.

    3. Anchoring Bias

      Decoy Pricing: A company might introduce a premium product with a very high price to make a more moderately priced product seem like a bargain. For example, a bakery sells a small cupcake for $3, a medium one for $5, and a comically large one for $15. The $15 cupcake is the anchor; its purpose isn't to be sold but to make the $5 cupcake look like a much better value, increasing its sales.

    4. Serial Position Effect

      Navigation Menus: Important links are often placed at the far left (Home, Products) or far right (Shopping Cart, Profile) of a navigation bar, as these are the positions users are most likely to remember and click.

    5. Fitts's Law

      The MacOS Menu Bar. Apple's operating system places the main menu bar at the very top of the screen. A user can rapidly "throw" their mouse to the top without needing to be precise, as the cursor will stop on the menu bar. This is a deliberate application of Fitts's Law.

    6. Hick's Law

      A menu at a high-end restaurant, which is often much shorter and curated, with only a few appetizers, entrées, and desserts, makes the decision-making process much quicker and more enjoyable. The limited choices allow the customer to focus on the quality of each option rather than being overwhelmed by quantity.

    7. Confirmation Bias

      Law Enforcement: A detective who believes a specific suspect is guilty might only seek out evidence that confirms their theory. They may ignore or dismiss evidence that points to another person or that could prove the suspect's innocence.

    1. Steve Jobs perfect response to an insult. Worldwide developer conference 1997.SearchCopy linkInfoShoppingTap to unmute2xIf playback doesn't begin shortly, try restarting your device.Pull up for precise seekingView chapter2:18Main•You're signed outVideos you watch may be added to the TV's watch history and influence TV recommendations. To avoid this, cancel and sign in to YouTube on your computer.CancelConfirmUp nextLiveUpcomingCancelPlay NowSteve Jobs answers a tricky question at the Worldwide developer conference in 19974:00Vintage Computing4 videosCustom PCs AustraliaSubscribeSubscribedShareInclude playlistAn error occurred while retrieving sharing information. Please try again later.0:000:02 / 5:14Live•Watch full video•Intro•

      always learn from your mistakes

    1. Selective Attention

      Not very uncommon for someone to pull this move. The action on this has great affect and allows the person to have great focus on their work.

    2. Feedback Loop

      Feedback is a great way for the person to improve on themselves. If you are not having anyone give you advice or trying to help you improve, then you are doing something wrong.

    3. Empathy Gap

      I find this one to be very true. Emotions have a huge effect on how people think especially in the work environment. no one knows what anyone is going through. For example, some one has a death in the family and the first thought is on the funeral not work. This will not only slow work down, but also not want to do work at all.