- Nov 2023
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books.openbookpublishers.com books.openbookpublishers.com
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In this saturated media environment, the media tend to disappear into the background of our awareness.3 They become part of the environment in which we live. This immersion, as Figure 1.1 reflects, is especially visible with the number of smartphones in use and how often people are engaged with them.
We create our own environments within the scale of everything we interact with, technology and the internet being no exception to deep ecology. but to be immersed fully in nature, the ICT's cannot come along, we must practice the balance of natural immersion in the face of the onslaught of technological advance.
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In contrast, media ecologists focus on understanding media as environments and how those environments affect society.
The World Wide Web takes on an ecological identity in that it is defined by the ecology of relationships exercised within, determining the "environmental" aspects of the online world. What of media ecology and its impact on earth's ecology? There are climate change ramifications simply in the use of social media itself, yet alone the influences or behaviors associated with it: here is a carbon emissions calculator for seemingly "innocent" internet use:
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