Of course many people who watch television still registersome of these items as ‘interruptio
I deem it as an interruption as well. That’s why i think streaming is such a great idea. Paying for a streaming subscription with no adds is better than paying a cable bill with ads.
. The decisive innovation was in ser-vices financed by commercial advertising. The intervals betweenprogramme units were obvious places for the advertising to beincluded. In British commercial television there was a specificand formal undertaking that ‘programmes’ should not be inter-rupted by advertising; this could take place only in ‘naturalbreaks
A big change came to tv when brands could sponsor television companies to buy advertisements time in the form of commercials. It contrasts British commercial TV and their own beliefs. . Ads’s were deemed as interruptions and only happened during “natural breaks”. This shows the difference in cultures when it comes to commercial television. With one wanting to please the audience and the other wanting to please advertisers.
TV created a planned sequence of programs, or even different possible sequences, that flowed together as one continuous stream. Viewers experienced this flow as a single, easy operation. By just turning on the TV, rather than choosing each event separately. This highlights how television shaped the way people consumed media as an ongoing stream instead of individual, isolated events.
In the 1970s, Raymond Williams described flow as something people experienced by watching TV that connected them to local and national culture, almost like part of being a citizen. In today's age things are a lot different. With digital technology and the internet, there is less focus on consumer data as a whole and focuses on individual “user” data. Instead of just watching as citizens, people are now treated like active parts of online networks, where media constantly flows through endless platforms and connections.
Flow was first used to explain how traditional TV worked, but now that media has changed so much with cable, streaming, and online platforms, the concept is now being reimagined to help understand how flow can work in today’s age.
Over the past forty years, the concept of flow hasbeen used in media studies as a conceptually influential,but ultimately limited model for the textual analysisof television conten
Flow was most useful when broadcast TV was the main way people watched, with fixed schedules and channels. Today, with streaming and on-demand services, viewers have more control, so the flow model does not explain everything about how people watch media now.
ge. Thus, in film genre study, the theoreticalgenre calledfilm noir was constructed out of films formerly grouped underthe historical labels "detective films;• "gangster films" and "thrillers:• Indeed, even melodramas such as Mildred Pierce were discovered to possess the stylistic traits of this newly created theoretical g
When a film or show contains certain traits they’re put under a certain category. Like the genre film nior, it contains thrillers, gangster films, and Detective films.
dio. Television,one 1940 book argued, “requires concentrated aention and cannot serve asa baground for su activities as bridge playing or conversa
This argument did not last well over time in my opinion. Many people, myself included, enjoy background noise and light. And the tv is perfect for that.
that “the advertiser buys freedom forthe listener at the same time he buys time and tal
Today advertisements are seen in every form. Rather it be radio, television, or streaming, there are always going to be adds. Paying for no adds is a quick way for companies to make extra money.
direction of the American television industry in its first decade waslargely arted by leaders of the radio broadcast
This is an interesting statistic compared to today, where streaming services have taken over radio broadcasting and television broadcasting.
Typically also, television was considered a remedy for problem ildren
This has became a problem now. Now parents see television as a way to get their child to keep them occupied, which I think has more negative consequences than positive.
“family now stays home all the time and wates the same program
I believe that families came closer together was due to the fact that the television was a fairly new invention, and the fact that the general public was able to purchase them.
Television, it was said, would bring the family ever clo
Television was seen as a family event where everyone would come to sit together and spend time. Compared to now where you have the enjoyment watching shows from any device you own. And I feel like that can cause division between families rather than brining them together like the television was supposed to.
. On thefew occasions when sets did appear, they were placed either in the basementor in the living room
I feel like the living room is a commonplace for a television set. It’s become a house staple for a tv to be in the living room.
It listed options including the living room, game room, or“some strategic spot where you can see it from the living room, dining roomand kiten.”
Back then many families had only one tv, while nowadays families tend to have multiple tv’s throughout the house.