Increasingly, relationships are maintained by online communications and technologies. For younger people, communication increasingly takes place via cell phone, text, and social media. One study showed that over 90% of people text with their partner at least once a day (Schade, Sandberg, Bean, Busby, & Coyne, 2013). Thus, texting is a major way of connecting with partners during the day. Teens use social media to connect with romantic partners and expect at least daily communication with a romantic partner (Lenhart et al., 2015). A small number expected hourly communication (11%). The majority of teens say that social media makes them feel more connected to their romantic partner, although males endorse this more than females (65% vs. 52%). About a quarter (27%) say that social media makes them jealous or unsure about the relationship. Thus, there are advantages and disadvantages of this relationship maintenance strategy. On the one hand, back-and-forth messaging can foster a sense of connection (Hall & Baym, 2012); yet, because the receipt of a message makes one feel compelled to respond, a cycle of messaging can prevent one from involvement in other activities or tending to other relationships.
I think social media affects relationship maintenance in some positive and some negative ways; positive in that partners are able to maintain intimacy over longer distances or time periods and communication is made easier, but negative in that the expectation of communication can make expectations of a relationship difficult. I know in my relationship, we had to manage our expectations around the other’s texting habits because it was upsetting both of us at the frequency of communication, but only because the world had made constant availability the norm.