I enjoy that the book mentioned both the internal and external Demographic influences. Corporations must make discussions based both their own employee demographics and the pressure of consumers. An example of changes for consumers from my personal interests is the fact that in the video game series Kirby, the box art for the american releases of the games has kirby with his brows furrowed. This was to appeal to the interests of teenage boys, who were the primary demographic of american nintendo consoles, while in japan they were marketed towards families.

I would consider labor the most important part of the business. Without labor, neither the commodities would be produced, and the capital wouldn't exist without someone else's labor. I believe that giving the laborers their fairest wage is very important if only on ethical grounds.