I want to mention in this section that it's about multi channel integration, so having a lot of sales channels available easily, and on the other hand ERP abilities to manage the whole process and what is going on on the backend with the brand. I don't think you're covering it at the moment, but instead of focusing on some differences to supposedly other brands comparied direct consumer brands.
So let's think about what we can write to really cover the basis and point out what differences there are. Though I must say, there are not so many differences in my opinion to other brands, except maybe that auto brand sell more to wholesalers and direct to consumer cells to consumers of course. But this does not mean that they don't sell with other channels, for example Amazon.