The fact that Puer tea has impacted both the market and individual families makes this topic one to looked at by anthropologists. Zhang states, "it was obvious that many sought to improve their economic and cultural status by investing in and appreciating Puer tea" and this shows that people valued Puer tea as an advantageous commodity that would improve their individual reputation and lives (162). But back to Puer tea being studied by anthropologists, I thought it was interesting point when Zhang brought up how "taste is influenced by many exterior factors"--like "when the taster's prior standard conforms with the symboloic meaning attached to the food, it tastes good, and vice versa" (162). Following she it is mentioned that food is no longer something we just eat, but is really thought about. I think that is a statement we really consider in today's world as the ethics of food production, eating more local food, etc has been a growing debate.