n this regard— flow as “the impulse to go onwatching”—Williams’s concept is neither a fascinatingbut outmoded critical tool, nor a broad brush to ap-ply to any cultural incongruities, but still a compellingmodel with which we can analyze how communica-tions systems structure societies (and vice versa).This content downloaded from 76.120.235.4 on Sat, 07 Aug 2021 20:30:25 UTC All use subject to https://about.jstor.org/terms
And I believe that this will be true and long as watchable media is still viable. People will always crave more and the "Impluse to go on watching" will always live in humans as it is their nature. The construction of the flow theory in television is not only true in media but in all of life. Humans are constantly questioning and wanting answers which is why this model works so well.