that the most important thing about printing is that it conveys thought, ideas, images, from one mind to other minds.
When printing happens we turn our ideas and thoughts into a hard copy piece of paper that would then go into someone else's hands and on. this was one of the fastest way to send a massage out to the public back in the days and still is.
That is, the first thing he asked of this particular object was not “How should it look?” but “What must it do?” and to that extent all good typography is modernist.
When it comes to typography designers need to think about what the message would be and how they are going to communicate it to the public. this should be the main goal doing this effectible not putting much though into if is going to look nice.
connoisseur
an expert judge in matters of taste.