14 Matching Annotations
  1. Jan 2019
  2. demandlab.weebly.com demandlab.weebly.com
    AUDIENCE
    6
    1. Eric.Hollebone 22 Jan 2019
      Audience

      Ultimately I would like to see the three personas listed or linked here

      • CMO/VP Marketing
      • Director, Marketing
      • Practitioner
      personas
    2. Eric.Hollebone 15 Jan 2019
      Smart. Analytical. Ambitious. Optimistic. Pragmatic.

      fearless

    3. Eric.Hollebone 15 Jan 2019
      What my successful peers are doing to move the dial

      Benchmarking (its a good marketers competitive trait)

    4. Eric.Hollebone 15 Jan 2019
      Prove my worth to the organization. Positioning marketing as a growth driver.
      1. Order matters, so I would put "Positioning marketing..." first
      2. To me, "Prove my worth..." is a new hire position so I would like to discuss
    5. Eric.Hollebone 15 Jan 2019
      y bosses want to see quick wins, but I know we can achieve big w

      add "My data (database) quality sucks"

      data
    6. Eric.Hollebone 15 Jan 2019
      Digital transformation, big data, integration, collaboration,convergence

      Big Ideas such as ....

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    demandlab.weebly.com/audience.html
  3. demandlab.weebly.com demandlab.weebly.com
    STYLE
    6
    1. Eric.Hollebone 15 Jan 2019
      (Wrong): Avoid interruptive communication.Personalize the experience.Valuable info, not sales pitches.(Right): Avoid interruptive communication.Personalize the experience.Focus on delivering value.

      I found this hard to understand what was comparison, can we add a highlight to demonstrate the difference?

      maybe moving it to side by side as in other examples would help?

    2. Eric.Hollebone 15 Jan 2019
      Style

      would like to have a section on superscripting by itself or part of footnoting/citing

    3. Eric.Hollebone 15 Jan 2019
      TM

      this needs to be changed to a registered trademark. Which leads to another thought - should it be superscripted?

    4. Eric.Hollebone 15 Jan 2019
      e-Books

      see previous note eBook vs. e-Book

    5. Eric.Hollebone 15 Jan 2019
      eBook

      eBook vs e-Book, it is on this page twice in two different forms.

    6. Eric.Hollebone 15 Jan 2019
      .”

      should there be a period here?

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    demandlab.weebly.com/style.html
  4. demandlab.weebly.com demandlab.weebly.com
    HELPFUL LINKS
    1
    1. Eric.Hollebone 15 Jan 2019
      .

      missing ")"

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    demandlab.weebly.com/helpful-links.html
  5. demandlab.weebly.com demandlab.weebly.com
    Case studies
    1
    1. Eric.Hollebone 15 Jan 2019
      Find the template for DemandLab case studies here.

      Would like to see a preamble/intro that defines

      • nominal word count
      • audience
      • goal
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    demandlab.weebly.com/case-studies.html