“Rhetoric in the most general sense may perhaps be identified with the energy inherent in communication: the emotional energy that impels the speaker to speak, the physical energy extended in the utterance, the energy level coded in the message, and the energy experienced by the recipient in decoding the message.” — George Kennedy
UX designers can channel the emotional energy of communication through the subtle visual language of their interfaces, like how some shapes, colors, and other design elements are associated with certain emotions. Some types of designs may promote users to 'communicate' with the product through this emotional design, evoking emotions that compel people to communicate.