Basic Design Principles that can help would be: 1. Alignment - Ensure that the design is congruent with other things. This can include title, images, and headers. Borders can additionally help out with this. 2. Negative Space - Ensure that there is space for all the elements. This can be text, images, etc. 3. Font - There shouldn't be more than two font sizes/text on a page. 4. Colors: Display different meanings and has psychological effects. For example, pastel colors would serve more ideal for a flower business. 5. Templates - Templates are fine to utilize as a guideline for feasibility. 6. UX vs UI - Better to aim for practicality versus aesthetic. They should be working in conjunction. Search bar, logo at top left to take back at the home page, etc. 7. Understand humans are visual creatures.

Great to internalize the basic principles, however, it's important to deviate from some of the principles. It's important to make your website design be abstract and contest other websites. Though some of the information was captivating and had some good points of comparing brand name websites.

James A Herrick had the captivating thought with rhetoric comprising of persuasion, clarity, beauty, and mutual understanding. This sentiment mirrors the five canons of rhetoric. James A Herrick was a studious member of Hope College and extended his stories in rhetoric along with writing books revolving around rhetoric and augmentation. These books would revolve around history and the enterprise of revolutionary moments in history.

https://hope.edu/news/2024/campus-life/retired-communication-professor-james-herrick-dies.html

https://www.wikiwand.com/en/articles/James_A._Herrick#:~:text=He%20has%20written%20extensively%20on%20the%20history%20of,practices%20of%20the%20seventeenth-%20and%20eighteenth-century%20English%20Deists.

Astrology and horoscopes: Someone who believes in astrology might read their horoscope and only remember the parts that seem to "come true" while overlooking all the predictions that don't apply to their life. They interpret ambiguous phrases in the horoscope in a way that confirms their desired outcome.

Subjectively speaking, I found it bewildering how certain people could be codependent on astrology or horoscopes. This could alter your demeanor upon pursuing the day. My brother showed keen interest and would enable it to dictate his day while it wouldn't have started.

Edit: This is for confirmation Bias

Loss Aversion is enthralling as the application of manipulating how you feel can heavily influence impulsive actions. An example I could think of is purchasing a yearly membership at Costco but feeling the anxiety of not substantially using it and getting a full experience. Thus, you may make more expensive purchases to feel that you used the membership to the "full-experience."

This reminds me of Apple pay where it will autofill your payment information and address for online shopping. This makes it where you don't have to manually insert all your information. This makes me think of Chrome as well where they heavily advertise the security and autofill of passwords to feasibly log into the websites.

Something similar shared as earlier would be the ability to have Apple Pay remember your information and apply to checkout with online shopping. It can enable it where instead of manually typing your information will make it more feasible by auto-filling your payment information and address. This also reminds me of autofill and how Chrome advertises its security to keep your passwords secure and serving as very practical to login back to websites.

A healthy example could be basing it off Amazon with Amazon Prime Day. This blew up on media as people were claiming that some of the prices there were "discounted" weren't and remained the original price. This introduced websites such as Camelcamelcamel, which is a price checker website.

A prime example of Serial Position Effect could be the clothing website Uniqlo where they will equip more significant collaborations or events at the beginning or end. This can include seasonal specials appealing to the weather or having the end including noteworthy collaborations with animes, shows, etc.

Fitts's law can be applied to Hollister as the application of the law is everywhere. The search function is at the top of the website and clearly denoted to enable users target their product they would like to attain. Upon clicking an item, it showcases the item in a large item and has a large UI to make it feasible for checkout. Allowing apple pay as well, which can remember your address and allow the transaction to be immediate.

An example could be at a coffee shop. There could be a myriad of options for the coffee. They could offer dark roast, medium roast, or light roast. Some additional options could be creamer, milk, sugar, etc. With the numerous routes to take it's complex to make a single decision with the sheer amount of options.

A healthy example could be ordering at a coffee shop. With the endless variety of coffee, for new users it can be complex and lead to uncertainty. This would mandate additional time before they can make a decision due to the numerous choices of selection. For example, there are different forms of coffee. Whether that be dark roast, medium roast, or light roast. Creamer, sugar, milk, are all additional questions that could be requested from the individual.

A good example of this could be smaller sales on items that franchises will display, opposed to larger sales that can be attained in the future. This strongly is suggested by Black Friday vs Presidents Day Sale. Users will feel the need to gravitate towards the sale immediately to not feel they lost their chance of attaining a cheaper price. It can feel more enticing and thus make more impulsive purchases. Another example could be the new iPhones dropping with very little differences between certain models and not waiting till a future model is released.

Attentional Bias is captivating as it pertains to the idea of what sticks out to us users and neglect the smaller things. An application of this could be the giant picture on Amazon of a product when selecting it. It will display numerous pictures to cycle through and a small button to click "buy now" or "add to cart."

I thought this was a captivating subject as some websites make it strenuous on the users. Applications are always trying to make it feasible to adapt to their environment to make the users favor their application. Something similar could be YouTube subscriptions where it will display content that you're subscribed to. It will develop an algorithm and enable it where it displays content you're interested in. A term recently emerged as "doom scrolling" and has proved itself to be heavy in any social media app. I think it's interesting that most websites exploit this.

It was captivating for our team to learn that it is a subset of UX. The complexion between both can be confusing for individuals. This is team Group F, Giovanni Santos, and Group Leader. (Reposting because my other account isn't working as needed)

Significant for the professor to denote between his courses and assist in keeping the emails transparent. Good syllabus (: (Reposting it because of inappropriate username)