Where he shows the accessibility tab and explains how Storybook highlights issues directly on the component, that part made me realize how helpful the tool is for catching problems early. Instead of waiting until the end or ignoring accessibility completely, it shows exactly what needs fixing and why.

This statement insightfully highlights how UX design isn’t just about functionality or aesthetics it’s a form of communication. As designers, we constantly speak to users through interfaces, layouts, and interactions. Understanding rhetoric helps us recognize that every design choice conveys meaning and influences behavior, making the designer’s role not just technical but deeply persuasive and communicative.

Too many options can overwhelm users. For example, choosing between 3 products is quicker than choosing between 20

Engaging multiple senses makes experiences more memorable and emotionally charged. In digital UX, even though we can’t tap into taste or smell, visuals, sounds, and haptics can work together to build stronger user connections. It’s the difference between a flat, functional product and one that feels immersive and alive.

Temptation Bundling shows how UX can ‘sweeten’ hard tasks. Pairing something users dread with a more enjoyable experience keeps motivation high. It’s like listening to music while working out the task itself doesn’t change, but the added reward makes it easier to stick with.

I think Progressive Disclosure is powerful because it balances simplicity with depth. New users aren’t overwhelmed right away, but advanced users still discover more value over time. It’s like leveling up in a game features unlock as you get comfortable, which keeps users engaged instead of confused or frustrated.

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