35 Matching Annotations
  1. Mar 2019
    1. There are lots of self-help courses out there, but you've got something unique to share. It's why your audience follows you, but you know there's so much more you can share that simply won't fit in an Instagram caption. Practical advice, tips, steps... downloads even! You've sat in the trenches, battled through jungles and worked incredibly hard to get to the place you have today. And your story is sooo valuable.We want this course to be a natural extension of the passion and impact you already have through your social media so we can change the lives of women everywhere.

      I added this bit and pushed it higher up, because I think it's important to articulate early on... thoughts?

    2. You in?

      Since it's been general the whole way through, wasn't sure if you wanted to personalise here or just keep it general, so I removed Brooke's name.

      Other option is to clone the page and send out customised links to everyone with just this bit customised (less work) but could be a nice personal touch as it's the last thing they read?

      Eg. https://theladyalliance.com/the-lady-alliance-course/brookewillson

      This is a pretty long link though, so I'd consider changing the slug to /empowerment-course

      then...

      Eg. https://theladyalliance.com/empowerment-course/brookewilson

      Up to you!

    3. 30% share of sales you bring in.

      Added this wording so it's clear they only get 30% of the sales they bring in, not all sales made across the board. The more times we mention this, the better just so we cover ourselves.

    4. affiliate program

      It originally said 'No, this is a partnership' but it is an affiliate program. Changed this.

    5. Frequently asked questions

      A lot of this needed changing from a JV format to affiliate. See my notes in the relevant drop downs.

    6. conversion

      I thought of adding Mike's first week stats in here, but I realised that his is a JV, not affiliate. Earning 60% on an $89 product will earn you way more than 30% on a $50 course. They aren't really comparable.

      So I also removed the example of @darelistfamily here, because those numbers are misleading as it was technically a JV, not affiliate. I think we can just give the @kate example at 0.5%.

    7. CourseFolk

      I've taken the focus off CourseFolk being educators who craft the lessons and made that something The Lady Alliance does and CourseFolk just does the techy website/members stuff. I think influencers will balk at a random company doing the lesson writing part for them. I'm still happy to do the interviews and workshop the lessons, but maybe I can do that with a Lady Alliance tag somehow. We can chat more about how this will work

    8. Series.

      I've also made this page mobile responsive as I assume most people will view on mobile.

    9. affiliate dashboard

      added that they can login to their affiliate dashboard as this is standard across influencer programs.

    10. (using Option 1 or Option 2).

      Referring to these 2 options again so it's consistent.

    11. start dreaming up the chapter you'd like t

      added this bit to get them inspired

    12. Want to join us? Here's the next step...

      Creating a call to action here.

    13. The bottom line?

      I think it's getting a bit long for a general pitch document so I deleted the section with all the steps. Our original pitch was designed to send to JV partners writing a whole course, hence the level of detail. Shorter is fine for affiliates I think.

      I think once they're interested, we can send that info to them.

    14. 0.5%

      0.005 is written 0.5% not 0.05%. Changed this.

    15. In order to convert 3% of your audience, you may have to pay for Instagram ads to increase your reach.

      Added this bit, because it's VERY unlikely people are going to covert 3% of their audience without paid ads.

    16. This is YOUR story (and always will be)

      I've merged a part that talked about attribution higher up with this part about Your story.

    17. Because we're managing several contributing influencers for each course, we'll have strict content deadlines in place, which you'll need to commit to meeting if you choose Option 1.

      I think we need to make this clear up-front so we don't get screwed around by people running past deadlines.

    18. Here are the two options:

      I've written this section so make sure you're happy with these 2 options.

    19. YOU get to choose how your chapter gets created.

      I've put this high up so people know there are two ways they can create their chapter.

    20. Want to hear more? Keep reading...

      I added this to get people moving through.

    21. Ready

      Image is brighter.

    22. The Lady Alliance believes that we, as influencers, have an opportunity and responsibility to make a positive influence for our community. Because of this belief, we have absolutely fallen in love with your content, vision, and passion shared through your social media. You are a guiding light for others in their time of need - and we are looking to unite change makers like yourself to help create our Empowerment Series!

      I've shortened this section and pushed the rest down to the next paragraph. Let's make it short and snappy going in to get their attention.

    1. (and some have even been known to remove items from your packed bag!

      This is a personal example haha. Not pointing any fingers Leo 😂

    2. TaskTry this...

      Needs a task

    1. XX

      Estimate number of hours per week

    2. [insert link here]

      link:

    3. XXX

      number estimated.

    4. left in the car upon your return

      I assumed this but wasn't sure?

    5. insert

      Mike to insert story about hiking with BearBear here.

  2. Jan 2019
    1. In this course, I'm pulling back the curtain to give you everything you need to get fit and prepared to hike the Rockies - from exercise and conditioning regimens at every level, to what you'll need to pack and the absolute safety "must-dos" (and with dogs).

      Is this more direct?

    2. Here are my edits

    1. "Consumers are attracted to organizations that are committed to using good quality ingredients (83 per cent), treat employees well (66 per cent), and believe in reducing plastics and improving the environment (58 per cent)," Accenture said in a statement.

      Ok

    2. Canadians Turning Away From Brands That Don’t Reflect Their Values: Study

      This is an interesting headline