La etnografía, es un tipo de metodología de investigación cualitativa donde el investigador mantiene relaciones con aquellos quienes investiga, ya que esto le permite precisar en sus aseveraciones y ser más objetivo en sus hipótesis. La interrogante en torno a la etnografía digital es ¿cómo establecer la relaciones que permitan al investigador conocer a sus interlocutores? Se precisó que el uso de la virtualidad para hacer investigación etnográfica nos relaciona de manera más estrecha con los actores estudiados. Ethnography is a type of qualitative research methodology where the researcher maintains relationships with those who investigate, since this allows them to be more precise in their assertions and to be more objective in their hypotheses. The question around digital ethnography is how to establish the relationships that make the researcher know their interlocutors? It was specified that the use of virtuality to carry out ethnographic research relates us more closely to the actors studied.

To what extent can the use of social networks influence the rethinking of categorizations in the qualitative-quantitative analysis approaches of scientific research?

The rapid dissemination of information from social networks tells us a lot about how sources of knowledge are coerced from different approaches. The example shown to us only enables the reader to identify the qualitative and quantitative dynamics of the investigation in a specific case, but also gives us the benchmark to converge to a close understanding of both approaches through the use of technologies.