Innovation Built on Exploration
The website is not complex and easy to navigate. There is a clear distinguishable difference from interactable elements. the text in black against the white background, as well as the white text against the pictures. I was also able to navigate the website with my keyboard using the arrows to go in the same directions.
Fly Fishing Explore Men’s Women’s img[data-lowsrc="https://www.patagonia.ca/dw/image/v2/bdjb_PRD/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw43cff481/sports/trail-running/f24_stoke_trail-multi_link_tile-woodward_f_1110.jpg?q=40&sw=50&"] + img {--focal-point-x:50%; --focal-point-y:50%;} Explore Explore Trail Running Explore Men’s Women’s img[data-lowsrc="https://www.patagonia.ca/dw/image/v2/bdjb_PRD/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw0ab1fe1e/sports/surfing/s25-sport-surfing-mens-routing.jpg?q=40&sw=50&"] + img {--focal-point-x:53%; --focal-point-y:50%;} Explore Explore Surfing
There are pictures that go along with each category. This helps the consumer understand what each section is for. In the surfing section there is a picture of someone surfing. This helps people with reading disabilities understand the webpage better.
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The text and different components of the website are structured in order. There are clear categories which makes the webpage easy to navigate.
Self-Guided
The contrast of the text makes it easy to distinguish. This makes it easier for people with sight disabilities. For example people who are colour blind will be able to easily read the text.