Today, however, food manufacturers sell more salsa than ketchup in the United States
This example of a change in a social segment is a great demonstration of a macro trend. The growing preference for salsa over ketchup represents demographic shifts. Another example of a macro trend is the rise in vegan and vegetarian foods, reflecting long-term changes in how we view health and the environment.
Who are our customers?
What makes a business model successful is when a company stays true to its target customers. An example of this is Canva. As a freemium platform, its goal with every update and tool is to deliver value to each customer segment. As the years have passed, Canva has stayed true to its users, proving that its business model is working
work teams.
When I was working in school board, all employees where put into groups to tackle specific issue more precisely. With the huge team broken up into small groups, more focused what put into each committee and its respective workloads.