Através da inovação aberta, temos mais de 20 startups contratadas em nossa rede; mais de 200 conexões em nosso Radar de Startups; 20 projetos em andamento em 5 áreas de atuação: Digital Construction, Energias Limpas e Renováveis, Eficiência Energética, Volume e Rentabilização e Cidades do Amanhã

Porto Itapoá was the only port to appear in the innovation ranking of Revista Amanhã, carried out in partnership with the IXL-Center/GIMI institutes, from Cambridge/EUAO. In addition, the Terminal is among the 50 Most Innovative Companies in Southern Brazil, according to the ranking published in May 2022.

In addition, Porto Itapoá has made large investments in technology. It will be the first South American Terminal to operate RTGs by remote control. “It is an investment in technology focused, above all, on the ergonomics and safety of our employees, which will obviously have an impact on our productivity”, assesses Schreiner. The first five RTGs arrived in May, directly from China, and ten more will arrive in December 2023, an investment of USD 25 million. “The new equipment is hybrid, consuming three times less fuel than conventional diesel powered cranes”, he comments. “In addition, they are equipped with a system of sensors that bring greater safety to the operation”. In January 2023, Porto Itapoá acquired a new scanner to inspect containers entering its yard. The HCVM XT ​​model equipment, from the British company Smiths Detection, is the first in Brazilian territory. The investment of approximately USD $ 2 million will bring more security and agility for cargo inspection inside the Terminal.

The obvious reason why these tactics do not work anymore is because any person, in any given day,is inundated with hundreds of marketing interruptions as the ones previously described. Moreover, the recentfinancial crisis and technological boom have added new pressures for organizations to increase their level ofmarketing creativity and reach potential, existing and aspirational consumers in a non-intrusive manner

Segundo Piedrahita (2015), o outbound marketing “se baseia em conseguir a atençãode potenciais clientes através de publicidade, tentando conduzir os mesmos a realizar determinadaação”. Ou seja, o outbound marketing pode ser entendido como estratégias tradicionais de marketing,sendo: publicações em revistas e jornais, comerciais de rádio e televisão, outdoor, banners em sitesou blogs, etc. Neste tipo de estratégia, a empresa expõe seus possíveis clientes a formas de propagan-das que, muitas vezes, podem ser interpretadas como invasivas e indesejadas. A vantagem desse tipode estratégia está no fato de que o profissional de marketing está no controle de todas as variáveis damensagem enviada ao mercado. Por outro lado, exige que a empresa conheça intimamente seu públi-co-alvo, pois a mensagem deverá chegar até ele e ser corretamente compreendida

O princípio da 'Vacionalidade limitada