11 Matching Annotations
  1. Apr 2018
    1. In the mid-century, there’s still a bit of an aspirational ideal in department stores, but it’s much more toned down. With the booming middle class and the introduction of credit cards, the shopping experience is much more about what you can have.”

      Eliminating the concept of only the wealthy having access and allowing the middle class to be more included in the shopping experience without feeling over whelmed or out of place.

    2. “In the early 20th century, department stores, located downtown, were opulent and over the top, reflecting the Victorian and Edwardian obsession with excess and wealth,” Wood says. “To most people, they were aspirational spaces celebrating what you couldn’t have, unless you were extremely wealthy.

      Highlighting and distinguishing a difference in socio economic class.

    3. As the young couples were drawn into these stores to start their new lives, Loewy and other designers were gently ushering them into the Modern Age of Design. Ultimately, Loewy didn’t just alter American style or tastes, he changed the way Americans consume.

      The impact and influence design can have on shoppers who are drawn into the store.

    4. But 60 years ago, these same department stores, particularly the new branches installed in fledging suburban shopping malls, were the way to the future. Post-World War II prosperity meant returning vets and their wives could ditch the turmoil of overcrowded cities, the frugal values of the Depression, and the frilly heirlooms of the Victorian Era. They would build their dream homes in the suburbs and fill them with shiny new appliances and furnishings made of cutting-edge materials, like acrylic and fiberglass, developed for the war. There, housewives would throw away their Rosie the Riveter coveralls and reclaim their “femininity” with new dresses, fashion accessories, and beauty products.

      The brief history of the changes of development of department stores influenced by external situatuons in the world.

    5. As the Computer Age thrusts us into the future, would-be mall rats are spending all their time on Facebook, and the breath-taking range of products, once so meticulously displayed for our delight, is being crammed into our PCs, tablets,

      The increase of usage of technology and the development of social media has also put a toll on the in store shopping as people are able to access it through their phones.

    1. Wikipedia reports that there are 535 cycle-share schemes in 49 countries, employing more than half a million bikes worldwide.

      In Australia we have the 'oBike' which is a scheme to use an app on your phone to track the nearest bike and use it as transportation from A-B. This not only encourages people to cycle but can help someone if they're in a tricky situation. It provides an environmentally friendly option. https://www.o.bike/au/about/