The argument/ideology that pins down Barthes’ deconstruction of the Eiffel Tower is very Nietzchian. Much like Nietzsche’s popular argument that art is the only truth because it allows one to live in a personal abstraction and intuition, the tower being art means it surpasses our rationalization, deconstruction, and assimilation of it into one side of binary schemas. It exists to emphasize its inability to be known by us and to serve almost “mythical” purposes that transcend rational rules of the world. In other words, “Barthes’ phenomenological approach brings us to the focus of our investigation: an architectural structure’s capacity to simultaneously be understood as agent and object, a capacity we regard as a peculiar oscillation between function and symbol in the case of the Eiffel Tower” (Steiner).
There is a lot to unpack with the contradictory qualities of the “utterly useless monument”, which we actually learn is pretty useful (Barthes 5). The point that stands is that, physically, the tower is an uncontainable object that we try to domesticate. One way we do this is through “the installation of a restaurant [...or other] means of leisure” in the tower itself (Barthes 16). The fact that the tower is an open construction makes us uncomfortable when we are used to typical tourist hotspots (like museums, for instance) being enclosed for us to feel like we entered, experienced, and “owned” some of it. The tower doesn’t do that for us. So, we have to create a mini world surrounding the tower in order to make it feel normal. In our conception of the order of the world, the Eiffel tower is unique to us because it is simultaneously a representation of the inside and of the outside world. This quality, that the tower is somehow both sides of an opposite binary, is too far outside of the social contract, and Nietzche would say (and Barthes points to it) that we often try to tackle this discomfort by trying to reduce the tower. We do this by turning the tower into a sight of projection. It becomes a symbol of industrialism, of Paris, of travel, of art, of Paris itself–whatever one may choose. But it is in this choice, that we strip the tower of the other symbols it projects equally as strongly. And this is where the problem lies. We must look at the tower as the embodiment of all the opposites it may be: inside/outside, industry/art, ugly/beautiful, all at the same time.
Barthes asks us to consider why the tower makes us so uncomfortable in this binary presentation. Perhaps it is because this makes the tower oddly more powerful than us. The tower can be a spectacle and an object, useless and useful, inside and outside. We cannot be those things. If we are looking at the tower, we can't be in it, for example; but the tower can be both an empty base space outside, and an indoor restaurant as well, for example. None of our relations to the tower can come together at the same time, while the tower can be opposites at the same time. We can only perceive the tower as one of its opposite meanings at a time, and we have to kind of deal with the impossibility of bringing together two things that are true and simultaneous but also cannot co occur logically. I think one way we do this is by glossing over it all and pretending everything can occur at the same time–a comforting thought facilitated by the constructed surrounding environment.
However, by doing this, what simultaneously happens is that the tower becomes a signifier of basically an infinite sight of projection. It is reduced to a symbol of Paris, of travel, of industrialism, of some kind of focal point in France. The tower being a signifier for everything really just makes it nothing. And when we come face-to-face with this (structural and symbolic) emptiness, we rush to find ways to create more perceived “somethingness”(we add restaurants, shops, carts of food, and other community experiences all around the tower) to fit into our schemas and orders.
Barthes, Roland. The Eiffel Tower - Roland Barthes - LANTB, lantb.net/uebersicht/wp-pdf/eiffelTower.pdf. Accessed 13 May 2024. Steiner, Henriette, and Kristin Veel. “Towering invisibilities: A cultural-theoretical reading of the Eiffel Tower and the One World Trade Center.” Qualitative Inquiry, vol. 25, no. 4, 5 Aug. 2018, pp. 407–416, https://doi.org/10.1177/1077800418790297.