20.1. What is Colonialism?# As most social media platforms are headquartered in a very set of locations (e.g., Silicon Valley in the US, and Beijing China), but used all over the world, it is important for us to look at the concepts and history of colonialism to understand what it means for social media to be controlled in these few places. So let’s start by defining colonialism and some related concepts.

Capitalism is: “an economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market” Merriam-Webster Dictionary In other words, capitalism is a system where: Individuals or corporations own businesses These business owners make what they want and set their own prices. They compete with other businesses to convince customers to buy their products. These business owners then hire wage laborers at predetermined rates for their work, while the owners get the excess business profits or losses.

The term “cancel culture” can be used for public shaming and criticism, but is used in a variety of ways, and it doesn’t refer to just one thing. The offense that someone is being canceled for can range from sexual assault of minors (e.g., R. Kelly, Woody Allen, Kevin Spacey), to minor offenses or even misinterpretations. The consequences for being “canceled” can range from simply the experience of being criticized, to loss of job or criminal charges. Given the huge range of things “cancel culture” can be referring to, we’ll mostly stick to talking here about “public shaming,” and “public criticism.”

In at least some views about shame and childhood1, shame and guilt hold different roles in childhood development: Shame is the feeling that “I am bad,” and the natural response to shame is for the individual to hide, or the community to ostracize the person. Guilt is the feeling that “This specific action I did was bad.” The natural response to feeling guilt is for the guilty person to want to repair the harm of their action.

Harassment can also be done through crowds. Crowd harassment has also always been a part of culture, such as riots, mob violence, revolts, revolution, government persecution, etc. Social media then allows new ways for crowd harassment to occur. Crowd harassment includes all the forms of individual harassment we already mentioned (like bullying, stalking, etc.), but done by a group of people. Additionally, we can consider the following forms of crowd harassm

There are many methods by which through social media. This can be done privately through things like: Bullying: like sending mean messages through DMs Cyberstalking: Continually finding the account of someone, and creating new accounts to continue following them. Or possibly researching the person’s physical location. Hacking: Hacking into an account or device to discover secrets, or make threats. Tracking: An abuser might track the social media use of their partner or child to prevent them from making outside friends. They may even install spy software on their victim’s phone. Death threats / rape threats Etc.

When tasks are done through large groups of people making relatively small contributions, this is called crowdsourcing. The people making the contributions generally come from a crowd of people that aren’t necessarily tied to the task (e.g., all internet users can edit Wikipedia), but then people from the crowd either get chosen to participate, or volunteer themselves.

There have been many efforts to use computers to replicate the experience of communicating with someone in person, through things like video chats, or even telepresence robots]. But there are ways that attempts to recreate in-person interactions inevitably fall short and don’t feel the same. Instead though, we can look at different characteristics that computer systems can provide, and find places where computer-based communication works better, and is Beyond Being There (pdf here).

Some researchers have found that people using social media may enter a dissociation state, where they lose track of time (like what happens when someone is reading a good book).

If [social media] was just bad, I’d just tell all the kids to throw their phone in the ocean, and it’d be really easy. The problem is it - we are hyper-connected, and we’re lonely. We’re overstimulated, and we’re numb. We’re expressing our self, and we’re objectifying ourselves. So I think it just sort of widens and deepens the experiences of what kids are going through.

The spread of these letters meant that people were putting in effort to spread them (presumably believing making copies would make them rich or help them avoid bad luck). To make copies, people had to manually write or type up their own copies of the letters (or later with photocopiers, find a machine and pay to make copies). Then they had to pay for envelopes and stamps to send it in the mail. As these letters spread we could consider what factors made some chain letters (and modified versions) spread more than others, and how the letters got modified as they spread.

When physical mail was dominant in the 1900s, one type of mail that spread around the US was a chain letter. Chain letters were letters that instructed the recipient to make their own copies of the letter and send them to people they knew. Some letters gave the reason for people to make copies might be as part of a pyramid scheme where you were supposed to send money to the people you got the letter from, but then the people you send the letter to would give you money. Other letters gave the reason for people to make copies that if they made copies, good things would happen to them, and if not bad things would, like this:

This perhaps explains why sometimes when you talk about something out loud it gets recommended to you (because someone around you then searched for it). Or maybe they are actually recording what you are saying and recommending based on that. Phone numbers or email addresses (sometimes collected deceptively) can be used to suggest friends or contacts. And probably many more factors as well!

When social media platforms show users a series of posts, updates, friend suggestions, ads, or anything really, they have to use some method of determining which things to show users. The method of determining what is shown to users is called a recommendation algorithm, which is an algorithm (a series of steps or rules, such as in a computer program) that recommends posts for users to see, people for users to follow, ads for users to view, or reminders for users.

Which abilities are expected of people, and therefore what things are considered disabilities, are socially defined. Different societies and groups of people make different assumptions about what people can do, and so what is considered a disability in one group, might just be “normal” in ano

When we use social media platforms though, we at least partially give up some of our privacy.

For example, a social media application might offer us a way of “Private Messaging” (also called Direct Messaging) with another user. But in most cases those “private” messages are stored in the computers at those companies, and the company might have computer programs that automatically search through the messages, and people with the right permissions might be able to view them directly.

Additionally, social media might collect information about non-users, such as when a user posts a picture of themselves with a friend who doesn’t have an account, or a user shares their phone contact list with a social media site, some of whom don’t have accounts (Facebook does this).

Platforms also collect information on how users interact with the site. They might collect information like (they don’t necessarily collect all this, but they might):

Trolling is when an Internet user posts inauthentically (often false, upsetting, or strange) with the goal of causing disruption or provoking an emotional reaction. When the goal is provoking an emotional reaction, it is often for a negative emotion, such as anger or emotional pain. When the goal is disruption, it might be attempting to derail a conversation (e.g., concern trolling), or make a space no longer useful for its original purpose (e.g., joke product reviews), or try to get people to take absurd fake stories seriously.

Fig. 7.1 On Martin Luther King Day Jr. Day 2020, comedian Jaboukie Young-White, used his verified identity blue checkmark (before Elon Musk made blue checkmarks purchasable) to impersonate the official FBI account.

Do you think it matters which human typed the Tweet? Does the emotional expression (e.g., anger) of the Tweet change your view of authenticity?

Many users were upset that what they had been watching wasn’t authentic. That is, users believed the channel was presenting itself as true events about a real girl, and it wasn’t that at all. Though, even after users discovered it was fictional, the channel continued to grow in popularity.

2003 saw the launch of several popular social networking services: Friendster, Myspace, and LinkedIn. These were websites where the primary purpose was to build personal profiles and create a network of connections with other people, and communicate with them. Facebook was launched in 2004 and soon put most of its competitors out of business, while YouTube, launched in 2005 became a different sort of social networking site built around video.

Later, sometime after the printing press, Stondage highlights how there was an unusual period in American history that roughly took up the 1900s where, in America, news sources were centralized in certain newspapers and then the big 3 TV networks. In this period of time, these sources were roughly in agreement and broadcast news out to the country, making a more unified, consistent news environment (though, of course, we can point out how they were biased in ways like being almost exclusively white men).

biased data

In a cooking recipe, the equivalent would be spaces, containers, bowls, or cups to hold ingredients. So you might place the ingredients on the counter in preparation for cooking. Or you might combine some ingredients in a mixing bowl, so the mixing bowl holds the combined ingredients through each step, like:

Antagonistic bots can also be used as a form of political pushback that may be ethically justifiable. For example, the “Gender Pay Gap Bot” bot on Twitter is connected to a database on gender pay gaps for companies in the UK. Then on International Women’s Day, the bot automatically finds when any of those companies make an official tweet celebrating International Women’s Day and it quote tweets it with the pay gap at that company:

Being and becoming an exemplary person (e.g., benevolent; sincere; honoring and sacrificing to ancestors; respectful to parents, elders and authorities, taking care of children and the young; generous to family and others). These traits are often performed and achieved through ceremonies and rituals (including sacrificing to ancestors, music, and tea drinking), resulting in a harmonious society.

Justine Sacco, a PR director at IAC with only 170 followers posted a racist joke tweet right before getting on an 11-hour flight to South Africa

Social Media