Ambitious: They are competitive and have a high need for achievement. Independent: They are individualists and self-starters who prefer to lead rather than follow. Self-confident: They understand the challenges of starting and operating a business and are decisive and confident in their ability to solve problems. Risk-takers: Although they are not averse to risk, most successful entrepreneurs favor business opportunities that carry a moderate degree of risk where they can better control the outcome over highly risky ventures where luck plays a large role. Visionary: Their ability to spot trends and act on them sets entrepreneurs apart from small-business owners and managers. Creative: To compete with larger firms, entrepreneurs need to have creative product designs, bold marketing strategies, and innovative solutions to managerial problems. Energetic: Starting and operating a business takes long hours. Even so, some entrepreneurs start their companies while still employed full-time elsewhere. Passionate. Entrepreneurs love their work, as Miho Inagi demonstrated by opening a bagel shop in Tokyo despite the odds against it being a success. Committed. Because they are so committed to their companies, entrepreneurs are willing to make personal sacrifices to achieve their goals.