When social media users work together, we can consider what problem they are solving. For example, for some of the Tiktok Duet videos from the virality chapter, the “problem” would be something like “how do we create music out of this source video” and the different musicians contribute their own piece to the solution. For some other examples:
Yeah, I like thinking of it as “collective problem-solving,” because a lot of viral trends are basically people iterating on the same prompt. One person posts the original “seed,” and everyone else adds a remix—like adding harmonies, a drum line, a new verse, or even turning it into a joke.