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Resource Based View

Positioning Theory

"Strategy should be"

"Strategy is"

Process

Content

Process

Process

Content

Census study = study that attempts to include the whole population, it doesn't pick a sample from the population

Check the model in the lecture slides about this!!

Analysis strategy

Not correct, it is 2 factors each with different levels, so one has 3 and one has 4 levels. The number of numbers is amount of factors and the value of the numbers is the amount of levels.

Signal noise ratio = Signal / Ratio

The construct you are trying to measure, or the effect of the program or treatment that's being implemented.

Also called "Selective attrition"

Only in pretest-posttest design

Only in pre-post design

Internal changes in person that happen over time

Also: Immediately after leaving, have the interviewer write down any notes about how the interview went.

The set of questions on a survey cannot be considered a scale unless a scaling process was followed to identify the questions and determine how the responses would be combined. So, just because a set of questions on a survey looks like a scale, it collects data using the same response scale, and it is even analyzed like a scale, it isn’t a real scale unless some type of scaling process was used to create it.